And this isn’t even a ‘proper’ ad, yet it’s possibly my favourite ad on TV at the moment. It’s a filler from DEFRA, so unlike a standard government TV ad - which runs in commercially-purchased airtime like any other advertiser - it’s a public information film which will only end up running when the broadcasters have an unexpected gap in their schedule or in place of their programme trails.

Which also means it’s not made by a creative agency - it’s made in-house by COI. Which I’m sure the majority of the creative community will say is clearly evidenced by the quality of the ad. (A bit like the response to the latest TNCC ad, which runs a close second IMO, but what do I know?)

But come on. It’s got singing cheese. And dancing prawns. And let’s not forget that they follow in the footsteps of greatness. If it was good enough for Jim Henson, it’s good enough for me.

[ Oh and sadly I’ve not actually been on holiday since my last post, although a month-long break would have been great…..Instead I had a wonderful trip, and came back head first into a pitch, thus blogging fell down the agenda below eating and sleeping when not slogging away in pitch world. Though it paid off - we won, yippee!]