Been a wee bit hectic on the old work front (new client yay! 118 118, very interesting brand to work on, big upcoming campaign so busy busy…plus lotsa COI business running to the same financial year, so year planning for all the different accounts I work on basically at the same time, fun fun fun!) hence sorely neglected blogging duties.

Normal service should hopefully resume soon, however I couldn’t resist today’s post at the ever glorious xkcd - whilst I’m sure every planner has at one time or another rolled out the good old correspondence map / 4-way axis / quadrant / whatever you choose to call it, today’s xkcd puts any of my previous efforts at brand mapping to shame, with such pure simplicity and honesty.

Fuck grapefruit indeed.

PS: Also fuck coconuts. Hover and you’ll see.