After the ‘I‘m not a plastic bag’ Anya Hindmarch bag (now to be found on the dodgy fake bag stalls along Oxford st, so although perhaps not plastic, the likelihood of being under potentially spurious labour conditions slightly undermining the original’s ‘right-on’ credentials), comes the ‘I am not a paper cup’ cup, made out of porcelain with a silicon lid. For those that want to enjoy their morning vice with a better conscience.

Not sure quite if it’s practical enough to schlep it around, ready to be filled for your morning Starbucks - I can see it more likely serving as a more interesting looking mug that you’d use at home or work, but it would be lovely to be proved wrong.