Been a wee bit hectic on the old work front (new client yay! 118 118, very interesting brand to work on, big upcoming campaign so busy busy…plus lotsa COI business running to the same financial year, so year planning for all the different accounts I work on basically at the same time, fun fun fun!) hence sorely neglected blogging duties.
Normal service should hopefully resume soon, however I couldn’t resist today’s post at the ever glorious xkcd - whilst I’m sure every planner has at one time or another rolled out the good old correspondence map / 4-way axis / quadrant / whatever you choose to call it, today’s xkcd puts any of my previous efforts at brand mapping to shame, with such pure simplicity and honesty.
Fuck grapefruit indeed.
PS: Also fuck coconuts. Hover and you’ll see.
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Currently taking place….Switched On London is a lighting festival that aims to highlight the importance of sustainable lighting design in the night-time urban environment.
15 locations - including the Tower of London, Southwark cathedral, Tower Bridge, London Bridge and the Design Museum - are lit from 6pm till midnight, featuring lighting designs by leading designers and manufacturers (I know sod all about lighting, but apparently they’re the leading lights of, er, lighting…)
It’s been designed as energy-efficiently as possible, and the aim - as well as creating some kick-ass designs - is to show the power of light in the city, and to highlight the unnecessary lighting of office space at night around London.
It runs until 14th Feb, so just a few days left to catch it!
0 Comments | Save to del.icio.us | Digg this One of my pet hates is the pseudo-science that’s currently en vogue in health & beauty advertising, (anyone for boswelox, relaxaderm or bifidus regularis?) - it’s lazy, it’s misleading, and it’s frankly utter bollocks. Or utter boswelox, if you prefer.
So I was immensely pleased to discover the fabulous Sense about Science, an independent organisation which tries to promote good science and evidence to the public, and respond to all any misrepresentation of science and scientific evidence on issues that matter. So in general a fantastic bullshit detector.
I particularly enjoyed their review of celebrities and science, which highlights the utterly non-scientific and spurious (yes, you guessed it…) bollocks that the likes of Gillian McKeith, Stella McCartney and Sarah Beeny came out with in the name of science in 2007. I’ve a specially deep loathing for the faecally-obsessed McKeith (and highly recommend Dr Ben Goldacre’s fabulous Bad Science take-down of the poo princess herself - genius!), but in general it’s a brilliant overview of the kind of crap that’s passed off in the name of science these days.
[ Confession: despite knowing that its claims were total crap, and despite knowing that it was no different to every magical skin lotion and potion I’ve ever bought thinking it might just change my life, only to find that funnily enough it made sod-all difference, I might have bought the evil boswelox cream, just to give it a whirl. I am such a sucker. ]
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After the ‘I‘m not a plastic bag’ Anya Hindmarch bag (now to be found on the dodgy fake bag stalls along Oxford st, so although perhaps not plastic, the likelihood of being under potentially spurious labour conditions slightly undermining the original’s ‘right-on’ credentials), comes the ‘I am not a paper cup’ cup, made out of porcelain with a silicon lid. For those that want to enjoy their morning vice with a better conscience.
Not sure quite if it’s practical enough to schlep it around, ready to be filled for your morning Starbucks - I can see it more likely serving as a more interesting looking mug that you’d use at home or work, but it would be lovely to be proved wrong.
1 Comment | Save to del.icio.us | Digg this A modern love story, from the absolutely fabulous Geek & Poke
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